0 Getting Started: varieties of Ads to Use on Your diary


Lately we’ve been focusing lots on promoting your diary. diary promotion is nice for building traffic,but to make money blogging you will need to do more than just promote your blog.

The a lot of traffic, the extra money you may build, but… you’ll want some way to translate that traffic into bucks.

How are you able to do this? Advertising.

Most bloggers build cash through advertising, though there area unit positively different ways, like commerce your own product and establishing premium sections of your web site. however advertising is out and away the foremost common technique wont to build cash on-line.

Here area unit the foremost common styles of advertising that bloggers use:

Banner Ads

Chances are you’ve already seen these varieties of ads on sites you’ve visited. Banner ads area unit essentially footage, usually animated, that area unit links to a different web site. they are available in an exceedingly form of shapes and sizes, however typically you’ll see the tiny sq. buttons on facet bars or a protracted horizontal within the desirable prime of the diary.

Common shapes and sizes:

  • 125×125 – atiny low sq. “button” that you just typically see in sidebars
  • 728×90 – that long skinny horizontal ad banner you’ll typically see at the highest of a web site and/or at the lowest
  • 120×600 – the tall skinny rectangle; you'll see this in sidebars moreover


Advertisers can in all probability pay a lot of for a lot of visibility. that means – you’ll need to place your banner ad close to the highest of your web site and positively “above the fold”.

(Vocab lesson: “above the fold” suggests that no matter is visible on the screen while not having to scroll right down to scan more).

To use these ads, you may have to be compelled to savvy to form an image link. this can be quite straightforward

Pay Per Click Ads, Pay Per Action, & Pay Per Mille Ads

These area unit ads that you get paid supported sure criteria.

Pay Per Click: paid supported what percentage guests click the ad on your diary

Pay Per Action: paid supported the actions that a reader takes on the publicizer web site.

For example, if you've got PPA ad on your web site, to induce paid your reader desires to:


  • Click on the ad & attend the advertiser’s web site
  • Sign up for his or her web site / register for his or her account / complete a kind / etc


Pay Per Mille: paid supported the quantity of times the ad is displayed or viewed on your web site.

These ads can usually use banners for the link to the advertiser’s web site.

These ads particularly show however necessary it's to own traffic flowing to your diary.

Paid Reviews

Many bloggers get paid to write down reviews of product and websites. what proportion they get paid usually depends on the publicizer, what percentage links area unit needed, however nice the diary is so on. the best paying ads can usually attend blogs that have lots of distinctive and original content and better amounts of traffic and better page rank.

If you choose to use paid reviews, you ought to use caution and certify that your diary doesn’t become spammy. bear in mind that your reviews ought to be relevant to your readers associate degreed you ought to invariably offer an honest opinion of the merchandise or web site.

You can use any or all three of those ways to form cash along with your diary. the most factor to recollect once you arrange to legitimize your web site is that you just should keep your audience in mind. Use ads that you just assume area unit pertinent and useful to your readers. keep targeted on making original content, as well. this can cause you to a lot of winning within the long haul and assist you attract higher paying advertisers.

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